Frequently Asked Questions

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Clarity. Brevity. Voice. 

Whether talking to customers, prospects, or fellow employees, exceptional communication requires a deep understanding of the information being shared. This helps establish relevance and context, and is vital for ensuring that any messaging crafted is easily consumed and comprehended. 

Additionally, effective messaging respects that audiences don't retain all - or even most - of the information they consume. Therefore, content needs to be thoughtfully organized, ensuring that the key points are clear and appropriately emphasized. And it is vital to share just the right amount of information; too little, and people are left with questions; too much, and core points get buried or missed. 

Finally, successful communications convey voice and energy. Employing  appropriate structure,  tone and vocabulary generates engagement by creating interest in the mind of the audience. And everything can be interesting, if well presented.  

The first step of working with a new client is learning. 

42x specializes in quickly but thoroughly understanding  the details of your value proposition, your goals, and your message. Typically, the learning process involves brief interviews with key stakeholders, and the consumption of any relevant supporting materials. That is generally all it takes for us to get to work. It is also incredibly helpful to have access to key resources during the course of any project, to ensure questions can be quickly answered and that the developed content is on point from the start.  

While our engagement model is flexible, 42x will always provide firm estimates before work begins, outlining deliverables, timelines, and costs for any project or communication campaign. 

With years of experience across many industries, 42x Solutions understands business, marketing, education, and data at a fundamental level. While we are particularly experienced in certain industries (see below), we specialize in learning new spaces. In fact, the upfront learning that we undertake when crafting communication strategies translates directly into an increased ability to educate and enlighten  end audiences. 

Areas of deepest experience:

Software Services | Marketing Technology | Artificial Intelligence | Data and Analytics | Veterinary Care | Healthcare | eCommerce  | Finance | Sports and Entertainment

Client references available upon request. 

42x has the experience and resources to manage projects both large and small. It is  common for us to start with small, discrete projects that grow into larger engagements as we  develop expertise in your business and you gain confidence in the quality and reliability of our work. 

Projects for which 42x Solutions can help create communication strategies and content include:

- Marketing communications and copy 

- Articles, press releases and white papers

- Training projects and programs

- Ongoing client or investor communications